MBL International Group Marketing
We create campaigns and branding strategies that will appeal to your market and affect your bottom line. At MBL we have a highly strategic and collaborative working relationship with our customers. Working together, we determine the key underlying messages that you need your customers to get and we know how to make them get it. With work experience in Africa and the United States we understand the importance of localizing with international standards. We also have been known to develop game changing systems that effectively communicate these themes and respond to customers and potential customers.
MBL International Group Branding
MBL has the ability to create and sustain brand leadership for clients. We can assist you in developing an integrated-brand building strategy, using both traditional and digital media that leverages compelling messages to trigger engagement from your audiences.
- Communications – we can develop and sustain positive reputations via results-oriented and integrated communications campaigns that engage both internal and external stakeholders
- Digital Social Communication - MBL expertise in digital marketing, including social media training, blogger development and online community management, enables clients to engage with their audiences in a targeted, personalized yet cost- effective manner.
- Media Relations - We will effectively get your message across by using master storytelling skills to create the cut-through needed for you to succeed in traditional, online and hybrid media channels.
MBL International Group Event Planning
MBL International Group is a global event planning company and leader in the event management industry especially in West Africa. We execute successful meetings, conferences, conventions, tradeshows, galas, concerts, corporate retreats, trade missions and other logistical convening opportunities for VIPs, Celebrities and Diplomats. It is our goal throughout the world that we maximize return on investment for individuals, corporations and associations. Our event design strategy, delivers a seamless event planning process, including venue selection, event marketing, meeting management and logistics, sponsor/exhibit management, registration and event technology. Our experienced team handles the details so you are free to focus on your goals for your event.
- Event Design & Planning - MBL International Group has handled venue selection for hundreds of conferences around the world. Use our global experience, buying power and multilingual site selection team to find the perfect location for your next event. This service, like our others, is offered à la carte or as part of your full event planning engagement. Whether it's a discrete gathering for a few key decision makers or a groundbreaking event for thousands, we can find your perfect venue and negotiate on your behalf to achieve the most favorable terms for you. We specialize in contracts and know how to protect you. Then, we remain with you beyond the completion of your event to ensure all terms were met.
- Site Selection - A global hospitality network allows us to research venue options to find the best fit for your requirements. Venue selection is a foundational component of a successful event. MBL International Group strives to accommodate all of your needs within budgetary objectives with high regard to the needs of the guest as well. We are experts at negotiating:
- Logistics & Vendor Management - MBL International Group will manage and implement event plans, coordinating efforts of other subject matter experts from our staff, your team and various suppliers. We will manage timelines and milestones, and be the hub for communications. We are responsible for ensuring that we deliver on all event objectives. Everything from Venue management, before the event and while on site, to creating a positive attendee environment and ensuring implementation of all event plans. Some of the management includes:
- Attractive group rates
- Maximized hotel concessions
- Complimentary rooms and services
- Reduced food and beverage pricing
- Minimize room rental requirement
- Flexible deposit terms
- Minimized attrition
- Risk mitigation strategies
- On-site conference logistics, from set-up to tear-down and everything in between
- Board/VIP travel and hospitality
- Food and beverage planning and management
- Conference staffing, from management staff to temporary staff
- Speaker/entertainment procurement– brand-name entertainment and compelling keynotes – to maximize attendee draw
- Audio/visual and production management, from general sessions to breakouts
- Special event planning and management, including networking events, awards programs and golf tournaments – whatever your event
- Registration - MBL International Group Staff members are professional representatives of your organization and provide caring customer service to your registrants. We blend technology and customer service by developing registration forms and real-time reports, providing pre-registration support and serving as your on-site staffing. They also provide wrap-up reports so you have a clear understanding about the success of your event. Our goal is to make the registration process as easy as possible, which ultimately is the first step in creating a conference experience your attendees will love. We offer a vast range of online registration systems; we recommend the system that best matches your needs and budget. In addition we create forms customized to capture your audience demographics, with your event’s branding. Our services can provide promotional codes, registration policy development, credit card processing and dedicated representative to answer prospect questions while assisting with registration.
- Exhibit & Sponsor Management - We provide opportunities to showcase vendor products and services of interest to your attendees while serving as an excellent source of revenue. MBL International Group can design exhibit and sponsor programs to attain your revenue objectives, and then support those programs from start to finish. With MBL International Group at the helm, your exhibitors and sponsors will enjoy doing business with your event. We provide the following:
- Sponsorship program and package development: we identify unique, salable opportunities for your partners to interact with your attendees
- Floor plan designs that maximize sales opportunities and traffic flow
- Online exhibit booth purchase, selection and management
- Payment collection
- Communications (selling tools, policies, manuals, webinars) to position exhibitors for success at your show
- Supplier management, including general service contractors
- Shipping and production schedules for installation and dismantling
- Creative programs that facilitate attendee-exhibitor/sponsor networking
- Mobile Applications - Mobile apps and websites can help your attendees maximize their time, manage personalized agendas, network with each other and engage with your sponsors and exhibitors all at your fingertips. MBL Entertainments’ conference management, technology and marketing teams work closely with the industry’s leading providers of mobile applications and websites for your events. We present you with the best fit for your event scope and budget, then manage requirements analysis, build-out, and marketing to drive attendee adoption. We believe mobile apps add value to the attendee experience and can increase event revenue through sponsorship and advertising opportunities within the app/website. The ultimate goal is to foster interaction between attendees, sponsors and speakers leveraging an unforgettable online experience that extends beyond the day of the event.
MBL International Group Public Relations
MBL International Group is a full-service, integrated communications agency with expertise in a variety of industries including public and private government clientele. Prominent clients include BETs Founder, Robert L Johnsons, The RLJ Companies, Minister of Finance, Liberia, The National Port Authority of Liberia, Bono’s ONE Campaign, Ministry of State Liberia etc. Fueled by the agency’s core values, staff delivers high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands, leaders and companies. We provide a full-service public relations, including crisis management and promotional campaigns that may include radio/newspaper/magazine features and column placements, press conferences, marketing and brand building for a client base in specialty publication outlets.
Our expertise has global reach with local knowledge of various demographics producing outstanding results driven exposure. We deliver excellence across a range of communications disciplines, target audiences and industry sectors.
- Crisis management
MBL International Group Talent Management make spectacular
Specializing in Females who are Talent, Entrepreneurs, Brands and Philanthropists. We guide the professional career of these women. We oversee and work collaboratively on their day-to-day business affairs, advise and counsel on professional matters. We link them with strategic partners and create plans that will enhance their long-term plans and help guide personal decisions, which may affect their careers and Overall brands. We focus on Women who are Bosses and want to EMPOWER.
MBL International Group Liberia Investor Advisory services
17TH STREET & TUBMAN BLVD
MONROVIA, LIBERIA, WEST AFRICA
126 CLIFTON PL SUITE 1007
JERSEY CITY, NJ 07304